See Live Humans Read!

I couldn't resist posting this window 'hook' from the public library in Henrico County, Virginia. Props to whichever clever librarian on the premises came up with that one!

I expect we will only see more of this kind of subversive, tongue in cheek advertising within the book marketing world in the days to come, what with the coming crop of highly creative biblio-media-philes entering the workplace (I went to school with a nice bunch of them at The Evergreen State College).

Being in the slightly literary slice of a nation which, according to statistics I don't want to believe, doesn't read... makes me think we need to continue repackaging ourselves for the 21st century, as a movement of booksellers. And I know most of us loathe and bemoan even the slightest inkling of thinking in these sorts of terms, but I consider it vital to our livelihood and an important step in bringing books closer to those who are not armed with the ability to appreciate them.